Hey there, Entrepreneurial Spirits!
This week we’re talking about the branding of you.
Your personal brand is the one thing no one else in your market can compete with.
Picture it as the art of marketing yourself. It's the unique combination of skills, experiences, and personality that you want the world to see. It's the story that separates you from the rest, the personal narrative that builds a relationship between you and your audience.
“People don’t buy the product. They buy the person attached to your product.” - Chris Margolis, Storied
This week you’ll get resources for the following:
- Step-by-step guide to your brand-building strategy
- Action Exercise to find your target audience
- Discover your two word brand mantra
- Actionable tools you can use to start creating your personal brand
UNLEASH YOUR AUTHENTIC SELF
Be Yourself, Everyone Else is Already Taken. ~ Oscar Wild
Your personal brand is more than a fancy logo or an expensive website. It’s the heart beat of your business.
Introducing the face behind the brand builds a connection with your audience. They are building a relationship with you, through what you choose to share publicly. What you share cultivates trust and connection.
It can feel terrifying to think about exposing your inner workings for all the world to see.
Remember: Obstacles are the gateway to opportunities. What you’re trying to accomplish is on the other side of whatever is holding you back.
THIS WEEKS SPECIAL
Step-by-Step Guide
💡 Remember, every personal brand has a story. What’s yours? Take these steps to the heart of your brand-building strategy.
Step 1: Identify What Makes You Unique
- Assess your skills
- Pinpoint your niche market
Step 2: Create Your Brand Persona
- Choose your brand's voice
- Select the perfect visuals
Step 3: Serve Up Killer Content
- Curate content that reflects your expertise
- Share your culinary adventures and mishaps
Step 4: Plate Up Consistency Across All Channels
- Remain authentic in every post and interaction
- Stick to a regular posting schedule
Step 5: Gather Feedback
- Listen to your audience
- Adapt and evolve with their preferences
Dive deeper into this theme to understand why your personal brand isn't just important—it's crucial.
THE POWER OF YOUR NARRATIVE
If people like you they will listen to you, but if they trust you, they’ll do business with you. – Zig Ziglar
Why Your Personal Branding Matters
- Visibility: Stand out in a crowded market. No two stories are the same; yours is your unfair advantage.
- Connection: People cling to narratives. What's authentic, relatable, and raw will resonate.
- Legacy: What you create, how you influence, and the way you weave your story through your products or services is your unique fingerprint. Nobody can compete with that.
FOOD FOR THOUGHT
Personal branding is not about you. It’s about putting your stamp on the value you deliver to others. ~ William Arruda
Discover your target audience. No fluff, just the real stuff that works!
Action Step 1: Identify Their Preferences
Look at your current customer base. What patterns do you see? What do these patterns tell you about their preferences? It's not about assuming—you've got to play detective and piece together the clues.
Action Step 2: Listen and Engage
Your audience is speaking—are you listening? Social media isn’t just for posting; it's a goldmine for customer insight. Start genuine conversations and truly engage. Ask for feedback and show that you care about their thoughts.
Action Step 3: Analyze and Adapt
Got data? Good. Now, analyze it to adapt your strategy. This is where the magic happens! Refine your approach, offerings, and message to meet the evolving needs of your clientele.
THE HEART OF YOUR BRAND
The Two-Word Brand Revelation
Your brand isn’t what you say it is, it’s what Google says it is. ~ Chris Anderson
Why Two Words?
Think about it - iconic brands are often remembered by just a few words that encapsulate their essence.
Grab a notepad, pen and a quiet corner.
Begin with this simple writing prompt:
- How do most people see you? How would most people describe your personality? (free write as many words as you can think of in 3rd person)
- What do you secretly struggle with the most as a human being? (Again, write down as many words as you can think of that encapsulate your inner workings)
- Pull from these two lists to help uncover a 2 word personal brand mantra
CARVE YOUR OWN PATH
Don’t be afraid to show the real you to the world.
People like authenticity. It is at the heart of all success. ~ Michael Corthell
Wondering how to find your voice and speak your truth? These are actionable tools you can use to start creating your personal brand:
- Discover Your Why: Delve into your passions and expertise. What drives you? The key is to share it with the world.
- Consistent Storytelling: Whether it's writing, speaking, or any form of content creation, keep your narrative consistent across platforms.
- Engage Genuinely: Networking isn’t just about exchanging business cards—it's about forming real connections.
- Add Value: Ask yourself, how can you help solve problems? That's the ticket to making an impact.
COMING SOON! In June we’ll be launching our Entrepreneurial Spirit Community— where we choose collaboration over competition.
I have been blessed as a chef and an entrepreneur, to have connected with a handful of people who have helped me on my way. I would love to be of service, by offering support, resources, referrals and mentorship to likeminded entrepreneurs in the food and hospitality industry.
Until next time, keep it real and remember:
Your personal brand is what people are buying when they support your business & purchase your product. You are building trust and building a relationship by allowing people to get to know you through your work. Broadcast it boldly.
Keep it real :),
Molly, the Entrepreneurial Spirit behind Wylder Space
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