- Valentine's Day Food and Wine Pairing with Wylder Space & Wine Pairings by Mark Bright - February 14thJoin us February 14th for 3 courses by Chef Molly of Wylder Space, paired with a wine journey curated by Mark Bright. Start with Beet Carpaccio and a crisp South African bubbly, cozy up to Moroccan Braised Short Rib (or Moroccan Mushroom Stew) with a warming Crozes Hermitage Rhone Blend, then indulge in Upside Down Lemon, Maple & Vanilla Pudding and a lush Austrian dessert wine sure to enchant your palate.First Seating 5:30pmSecond Seating 7:30pm$98 per person, exclusive of gratuity and sales tax$50/person deposit kindly required at time of reservation.Tickets are available here
- Women's Wellness Retreat - March 9thSale Price:$175.00 Original Price:
$195.00Saturday, March 9th10:45am - 6:45pmSeymour Marine Discovery CenterJoin us for this daylong wellness retreat designed to treat your mind, body and heart!March brings both International Women’s Month and the beginning of Spring. With the equinox comes an emphasis on new beginnings and a return to balance as the darkness of winter wanes. This is a time for nature to regrow and refresh, and for you to as well. We have curated a magical day to celebrate and honor this time of transition!This experience is designed for all levels, for all women. This is a time for you to unwind, reflect and connect… at your own pace, on your own terms. This is for YOU.Space is limited to 40 in an effort to keep this intimate and comfortable for all attendees.General Timeline:⟡ arrival + welcome⟡ introduction + intention⟡ yoga + sound bath meditation with Vaza Racinet⟡ catered beautiful lunch from Wylder Space⟡ gua sha and lymphatic health with Deva Cassandra⟡ kava ceremony with Rachelle Campbell⟡ shamanic journeying with Jeri Ross⟡ wind down: sunset + sips through aquarium + patioTickets are available here - UCSC Hay Barn Vendor Showcase and Open House - March 9thJoin us at the Cowell Ranch Hay Barn at UCSC for an exciting in-person event. Discover a wide range of vendors showcasing their unique foods, desserts and services. From delicious food and drinks to trendy decor and custom florals, there's something for everyone. Explore the diverse offerings and build your local event dream team. Don't miss this opportunity to connect with vendors and have a great time. Mark your calendars and get ready for a fantastic day of tasting and fun!Saturday, March 9 at 11:00am to 3:00pmCowell Ranch Hay Barn 94 Ranch View Rd, Santa Cruz, CA 95064More information is available here
I am OBSESSED with game of entrepreneurship. As of late, I’m even more OBSESSED with scaling my co. and ensuring it’s self managing- meaning it can run with or without me.For the last 19 years I wake up early, stay late and obsess on success. I have silently struggled financially for many years (as many entrepreneurs do) all the while excelling creatively.For many years, I never asked for help. Because of that, it has taken longer to get here than it would have, had I sought out a mentor and invested the time in myself to grow.In 2021 I found my first business mentor and things have accelerated ever since. If I could offer the new entrepreneur 3 pieces of advice it would be the following:-Seek mentorship from people who have walked the path before you.-Immerse yourself in the language of entrepreneurship. Read lots of books, watch videos on growth mindset & listen to podcasts.-Practice the art of self care. It’s the MOST important tool for growth. This is an inside job that manifests outwardly through the growth and success of your business.
In this weeks newsletter:
- Scalability: Steps and keys to growth
- Resources: books, podcasts, mentorship
- Growth Mindset: It’s an inside job
WHAT IS SCALABILITY ?
Scalability means that your business is self managing, (meaning that it will run, with or without you) & it’s able to grow exponentially (meaning it at least doubles each time you expand)
Predictability
You may be obsessing on how to grow your business, but before you work ON your business you must work IN your business.
Highest Probability of Scaling
- Product: You can have a great product, but if you don’t have a means of getting it to market, you can’t scale it.
- Personality: You can have a wonderful personality, but if you die, what happens to your business? If your business is 100% predicated on your personality it’s not scaleable- and if it IS- you aren’t going to have a life. The more the business grows, the more it’s going to suck you dry.
- Systems: The foundation of scalability is built on a system.
-A great product with no systems in place won’t scale.
-A great personality with no product and no systems won’t allow you to scale.
-A system in place with a great product will 100% take your business to the next level, with or without the personality behind it.
5 STEPS TO SCALABILITY
- Think BIG: There needs to be at least “one” person within your organization that thinks BIG.EXAMPLE: Steve Jobs or Elon Musk have never played small. They’re visionaries always pushing for bigger and better.
- Celebration Life Span: Don’t celebrate too long.EXAMPLE: You land the $600,000 year client. A big thinker doesn’t celebrate the big client coming on board- because they’re expecting it. A small thinker celebrates longer than they should because they’re not thinking about the long game.
- In/On: You’ve got to spend time working ON your business, while simultaneously working IN your business before you can scale.
- Highest Return: Invest back in your business.EXAMPLE: If you’ve got $300,000 to put back into your business at the end of the year- where will that money best serve your co. to find the OPTIMAL solutions to issues so that they don’t arise again 6 mo. or a year from now. Look for solutions that will yield the HIGHEST return with OPTIMAL solutions to help take your co. to the next level.
3 WAYS TO SCALE A SERVICE BASED BUSINESS
Packaging your model for Scale
If you want to grow your service based business, these are 3 ways to package your service and knowledge:
1. Privately held chain: open up multiple locations & retain all ownership rights. You take all the risk, you front all the cash, you control the labor, you control the brand.
2. Franchise: A single model that has been franchised out. People buy in. It’s perfect for investors who are looking for low risk because they’re already established and don’t require you to start from scratch.
3. Licensing Model: Depending on how you set up the model, you have to differentiate from a franchise model. Licensing = Brand, business systems and fee.
Check out these resources for a deep dive into growth mindset
Mike Michalowicz Profit First (obsessed!!!!). This book has transformed my life!
Dan Sullivan 10x is easier than 2x
Dr. Edith Ubuntu Chan Mentorship, masterminds + high performance coaching (this mastermind group has kickstarted my expansion 10x since I started. )
Alex Hormozi $100M Leads
Dan Sullivan 10x is easier than 2x
Dr. Edith Ubuntu Chan Mentorship, masterminds + high performance coaching (this mastermind group has kickstarted my expansion 10x since I started. )
Alex Hormozi $100M Leads
WHAT MAKES THE MOST SENSE?
If you’re thinking about scaling your service based business up 10x
Which of these strategies makes the most sense, based on the following:
➡️ the value you are providing and the model that exists
➡️ the cash flow that is required
➡️ upfront investment
➡️ time to goal
Private Chain Model
It makes sense if: It costs you less than 6 mo. of profit in the first year, then it’s probably worth your while to do this. (Low to build + High to Profit & low service requirement)
Franchise
Expensive and Litigious to start: It’s usually $750k to start & that’s before you even start selling franchises. It typically takes 1-2 years to get up and running per location.
It makes sense if: It costs you less than 6 mo. of profit in the first year, then it’s probably worth your while to do this. (Low to build + High to Profit & low service requirement)
Franchise
Expensive and Litigious to start: It’s usually $750k to start & that’s before you even start selling franchises. It typically takes 1-2 years to get up and running per location.
It makes sense if: The build out is very high. You can take a piece off the top. You’ll typically only make money off of the top line of royalties from profit. Rule of thumb would be to have 100+ locations to make it worth your while.
Fun Fact for you: 90-95% of franchises don’t get over 100 locations.
Licensing
Advantage: Lowest cost. High margins. High cash flow throughout the process. Doesn’t cost you any money.
Disadvantages: Not defendable and the enterprise value is low.
Advantage: Lowest cost. High margins. High cash flow throughout the process. Doesn’t cost you any money.
Disadvantages: Not defendable and the enterprise value is low.
It makes sense if: you’ve got 80% retention rate of licensees.
GROWTH MINDSET
4 Qualities High Performers ALL have.
Urgency
How fast do you get things done? High performers work fast and are quick to respond. It’s a NOW mentality- not a later mentality.
How fast do you get things done? High performers work fast and are quick to respond. It’s a NOW mentality- not a later mentality.
Productive
Qualifier: What makes a bad day, a good day and a GREAT day? Don't let a bad day, create momentum. The Great Players are obsessed with stacking good and great days.
Will Vs. Want
Language changes everything. I will succeed vs. I want to succeed. I will do better vs. I want to do better. I will make it vs. I hope I make it.
Attitude is Infectious
High performers are not easily discouraged and instead focus on finding new ways to solve problems.
Qualifier: What makes a bad day, a good day and a GREAT day? Don't let a bad day, create momentum. The Great Players are obsessed with stacking good and great days.
Will Vs. Want
Language changes everything. I will succeed vs. I want to succeed. I will do better vs. I want to do better. I will make it vs. I hope I make it.
Attitude is Infectious
High performers are not easily discouraged and instead focus on finding new ways to solve problems.
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